About Tovi

TOVI has been in the hair industry for more than 30 years. During this time his skillset has seen him work in countries such as Korea, Thailand, Singapore and the UK.

During his earlier years, he participated in numerous overseas photo shoots. A particular highlight was his involvement in the “Super Elite Model Contest”. This gave him the opportunity to work with prestigious clientele such as Sora Lee, Jinkyung Hong, Jungeun Lee and Soyeon Kim.

He then decided to expand his career and came to the UK. Initially he was the Head Hairdresser at the hair salon “Agassi” before moving to be the creative director hair stylist at “The Retreat Hair and Beauty” Salon, which is an Aveda Hair salon. In between this time, he graduated with an “AA” graduate from the famous VIDAL Sassoon Academy on a postgraduate course.

He has now opened his own shop called Tovi Hair Salon on Park Road, New Malden.

More Info



Men's Cut £20.00
Men's Cut incl. Shampoo £22.00
Men's Hair Dye (root only) £55.00
Men's Perm from £55.00
Men's Perm & Haircut from £65.00


Women's Cut £33.00
Women's Cut & Shampoo £36.00
Women's Restyling £40.00
Women's Hair Dye (root only) £65.00
Women's Perm from £65.00
Women's Perm & Haircut from £80.00

Hair Dye

Hair Dye (Root Only) & Haircut £80.00
Full Hair Dye from £85.00
Full Hair Dye & Haircut from £95.00


1/2 Head from £65.00
1/2 Head with Haircut from £80.00
Full Head from £85.00
Full Head with Haircut from £95.00

Digital Perm & Haircut

Short Hair £110.00
Medium Hair £130.00
Long Hair £150.00
Very Long Hair £170.00

Magic Straight & Haircut

Short Hair £150.00
Medium Hair £180.00
Long Hair £220.00
Very Long Hair £250.00


Boy's Haircut (11 and under) £13.00
Girl's Haircut (11 and under) £18.00
Teenage Boy's Haircut (11-15) £17.00
Teenage Girl's Haircut (11-15) £22.00
Blow-dry + Shampoo £23.00

Special Offers

20% discount for seniors


020 8605 0560
07425 135735

Business Hours

Monday: 10:00 - 19:00
Tuesday: 10:00 - 19:00
Wednesday: 10:00 - 19:00
Thursday: 10:00 - 19:00
Friday: 10:00 - 19:00
Saturday: 10:00 - 19:00
Sunday: Closed


4 Park Road
New Malden


- Vincent L

I've had to move away from a regular hairdressers from the high Street to Tovi and he's extremely professional. Was extremely pleased with my cut and had many compliments at work! Highly recommended

- Kevin Y

TOVI is the best place to get an excellent quality hair cut. Been there twice now and both times great experience!

- Sonia L

Came in for a straight perm and was shocked at the affordable prices and the welcoming services. The outcome was amazing too. Would definitely recommend.